B. 文章第五、六段中首先谈到作者在自己的管理生涯中待人如待己，并经常和每个职员分别进行交谈，从中找到他们有益于公司的技能；他还强调老板的交流能力（communication）、团队精神以及相互理解，可见作者和职员之间是开诚布公的（open）。
Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesn’t pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.
17. The writer believes profit-sharing is a good idea because
A it encourages a competitive spirit.
B everyone earns the same salary.
C everyone shares a competitive spirit.
D it creates job satisfaction.
C. 作者最后谈到他非常相信“profit sharing”。它可以使一个公司运转起来， 所以利润应当大家一起分享。文中最后一句“Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.”说明利润共享可以加强团队精神，使每个人都有一个共同的奋斗目标。 注意：文中虽提到"job satisfaction"， 但作者自己又否定了它，即"but it doesn’t pay the rent"。
18 Which would make the best title for this text?
A Profit-sharing as motivation
B How I turned a business round
C People – the key to business success
D The importance of a well-presented CV
C. 从文章整体看，无论是作者首先谈到简历和求职申请表的问题，还是后面谈到的交流和利润共享问题， 所有这些都是以“人”为中心谈如何在这基础使公司取得成功。A、B、D做标题都有些片面。
II. Making brands global
1. Speaking.
2.
(1) Coca-Cola
(2) Software
(3) IBM
(4) Diversified
(5) Automobiles
(6) Disney
(7) Semiconductors 半导体
(8) McDonald’s
(9) Telecoms
(10) Marlboro
beverage noun [countable] formal a hot or cold drink 饮料
alcoholic beverages 含酒精的饮料
the Food and Beverage Manager 食品和饮料部经理
tobacco noun [uncountable]
1 the dried brown leaves that are smoked in cigarettes, pipes etc 烟草
2 the plant that produces these leaves 烟草植物
3. Reading.
Making brands work around the world
all-round adjective [only before noun] good at doing many different things 全面的，多面手的
an all-round athlete 全面的运动员
nutritious adjective
food that is nutritious is full of the natural substances that your body needs to stay healthy or to grow properly 有营养的
Wholemeal bread is more nutritious than white bread. 全麦面包比白面包要更有营养。
Nuts and fruit make nutritious snacks. 坚果和水果是有有营养的小吃。
physical adjective
REAL/SOLID?
relating to real objects that you can touch, see, or feel 物质的，实际存在的
the physical world around us 我们所处的物质世界
the physical environment 实际存在的环境
They were kept in appalling physical conditions. 他们身处可怕的境地。
